Seventy percent of major change efforts either don’t get started or fail. If you look at the most successful cases — the top 5 percent of leaders who actually made something terrific happen — they were very good at communicating in a way that won people over.
Selling your vision: http://www.inc.com/magazine/20101001/john-kotter-on-selling-your-vision.html?partner=newsletter_Startup
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